Use this coupon on your first purchase and get a 5% discount
You've invested in a quality extra virgin olive oil, choosing an authentic early harvest product with all its richness of polyphenols and antioxidants. But now comes an equally important part: storing it correctly so that it retains all its properties intact until the very last drop. Because there's no point in buying the best oil if we then let it deteriorate due to avoidable storage mistakes.
Extra virgin olive oil is a living product, sensitive to environmental factors that can quickly degrade its quality. Unlike wine, which can improve with age, olive oil reaches its peak when freshly pressed, and from then on, it can only maintain or lose its properties. The good news is that with a few simple steps, you can preserve its freshness, flavor, and health benefits for many months. At Verdedad, we take care of every detail, from the olive grove to the packaging in vinyl-coated glass or ceramic, but the final stage of preservation is in your hands. We'll explain how to do it right.

The three great enemies of olive oil
To understand how to properly store olive oil, you must first know its natural enemies. Extra virgin olive oil is vulnerable to three main factors that accelerate its degradation: light, heat, and oxygen. These three elements trigger oxidation processes that deteriorate the oil's beneficial compounds and alter its flavor.
Light, especially direct sunlight , is perhaps the most treacherous enemy. Ultraviolet rays rapidly degrade polyphenols and vitamin E, those antioxidants that make extra virgin olive oil such a healthy food. Oil exposed to light for weeks can lose up to 30% of its antioxidants, even if it looks the same on the outside. That's why at Verdedad we use dark vinyl-coated glass: it's not just for aesthetics, it's active protection against photodegradation.
Heat accelerates all chemical reactions , including oxidation. High temperatures cause the evaporation of aromatic compounds and the decomposition of fatty acids, resulting in rancid flavors and the loss of the characteristic freshness of a quality oil. Constant heat sources, such as those near the oven or stove, can turn a premium oil into a mediocre product in just a few weeks.
Oxygen is the ultimate oxidant . When oil comes into contact with air, an irreversible oxidation process begins, degrading its qualities. That's why it's essential to keep containers tightly sealed and avoid leaving them half-empty for extended periods. Professional olive oil mills use nitrogen to displace oxygen from the tanks; at home, we simply need to be diligent about sealing them tightly.
Understanding these three enemies is the first step to protecting your investment in quality oil. Every time you open your bottle of Verdedad, you're temporarily exposing the oil to these factors. The key is to minimize that exposure: open, pour, and close immediately. Simple but effective.
The ideal temperature for storing your oil
Extra virgin olive oil prefers cool, stable environments. The optimal storage temperature ranges from 15 to 20°C , although it can tolerate up to 24°C without problems if there is no exposure to other risk factors such as direct light or excessive oxygen.
The most important thing is not so much reaching a specific temperature, but maintaining a constant one. Sudden temperature fluctuations stress the oil and accelerate its deterioration. Therefore, it is not advisable to store it in places where the temperature varies greatly between day and night, or between summer and winter without control.
Many people wonder if they should store olive oil in the refrigerator. The answer is: it's generally not necessary and can be inconvenient. At temperatures below 10°C (50°F), olive oil begins to solidify due to its high oleic acid content. White particles may appear, or the oil may become cloudy. This is completely reversible once it returns to room temperature and doesn't affect its properties, but it is impractical for everyday use.
The only exception where refrigerating oil might make sense is if you live in an extremely hot climate (constantly above 30°C) and have no cool storage space. In that case, keep it in the refrigerator, but take out only the amount you'll use beforehand to allow it to return to its fluid state. With Verdedad, thanks to its high concentration of polyphenols that act as natural preservatives, the oil is particularly stable even at moderately warm temperatures.
Find a cool, consistent spot in your kitchen: an interior pantry, a cupboard away from heat-generating appliances, or a cupboard in a cool area of the house. That's where your oil will thrive and maintain its vibrant green color for many months.

The perfect container for preserving oil
Not all containers are created equal when it comes to preserving extra virgin olive oil. The material, color, and closure of the container make a substantial difference in the oil's shelf life.
Dark glass is the ideal material . It protects from light, doesn't react chemically with the oil, is impermeable to oxygen when properly sealed, and preserves its organoleptic properties. The most effective colors are dark green, amber, or black. Clear glass is only acceptable if you're going to store the oil in complete darkness. At Verdedad, we choose dark vinyl-coated glass because it combines maximum protection with elegant design: the oil is safe, and the bottle looks sophisticated on your table.
Stainless steel is also excellent for storing oil, especially in larger sizes. It's completely opaque, strong, and durable. Many restaurant professionals prefer stainless steel cans for their oil reserves. The only downside is that you can't see how much oil is left or appreciate its color, but in terms of preservation, it's impeccable.
Low-quality plastic should be avoided . It can transfer flavors and odors to the oil, and some plastics don't offer a sufficient barrier against light and oxygen. If you buy oil in a plastic container (though this isn't recommended for premium oils), consider transferring it to a dark glass container for long-term storage.
Ceramic or glazed earthenware are also valid traditional options, provided they are completely opaque and have a good seal. Many Mediterranean cultures have used ceramic jars for centuries to store oil. They have the advantage of maintaining stable temperatures thanks to the thermal inertia of the material.
Regardless of the material, the container must have an airtight seal . Dispensers and pourers that remain permanently open are convenient but compromise preservation. If you use one, make sure it has a locking mechanism or replace it with an airtight cap when not in use. Verdedad oil comes with a screw-on cap that guarantees a perfect seal: simple, effective, and uncompromising.
Where to store oil in your kitchen
Once you have the right container, you need to find the perfect spot for it in your kitchen. Not all spaces are created equal, and choosing wisely can make the difference between an oil that keeps perfectly for months and one that spoils in weeks.
The inside of a closed pantry or cupboard is probably the best option for most homes. It's protected from light, the temperature is usually relatively stable, and it's easily accessible for daily use. Choose a shelf away from the door if your pantry faces a sunny area, and preferably in the middle or lower section, where temperatures are cooler than at the top.
A low kitchen cupboard , away from the oven and dishwasher, also works well. Avoid upper cabinets near the ceiling, as heat tends to build up in high areas. If your kitchen has cupboards on a north-facing exterior wall, they are usually cooler in summer.
The countertop is out of the question in most cases. While it's tempting to keep the bottle within easy reach for constant use, exposure to ambient light and nearby heat sources (stovetop, coffee maker, toaster) isn't ideal. If you absolutely need to have oil on the countertop for convenience, use a small dispenser bottle that you refill weekly, keeping the main bottle safely stored away.
Never store oil near the oven, stovetop, refrigerator (due to engine heat), window, or radiator . These are the worst enemies of your green oil. Also, avoid storing it in the garage or storage room if they are not climate-controlled, as extreme and fluctuating temperatures will quickly deteriorate the oil.
Find that cool, dark, and dry corner of your kitchen. When you find the perfect spot for your Verdedad, establish the habit: take the bottle, pour what you need, close it immediately, and return it to its place. This ritual of care is also an act of respect for the product and for yourself. Because taking good care of quality things is taking care of your investment in health and pleasure.

How to store the oil once opened
Opening the bottle marks the start of an accelerated countdown. The oil comes into contact with oxygen for the first time since bottling, and although it remains protected from light and heat, this initial contact with air marks the beginning of the oxidation process.
The first thing is to use the oil regularly . A quality oil should be your primary cooking and dressing fat, not a special product you reserve for special occasions. The sooner you use it (within a reasonable 2-3 months of opening), the better you'll enjoy its properties at their peak. Verdedad is designed to be used, to brighten your toast every morning, to dress your salads, to finish your dishes. It's not a museum oil: it's an oil for everyday life.
Always seal the container tightly immediately after use . Don't leave the bottle open while you finish cooking or eat. Every second the oil is exposed to air is a second lost. Develop the habit: open, pour, close. Three actions in a row, without pausing.
If you've bought a large container (5 liters, for example, because the price per liter is better), consider transferring smaller portions to a half-liter or 750ml dark glass bottle for daily use. This avoids constantly opening and closing the large container, minimizing oxygen exposure. The large container stays sealed longer, better preserving the oil inside.
Some experts even recommend filling the air space in the large container with clean, dry glass beads or transferring the oil to increasingly smaller containers as it's used, to minimize the empty space where air remains. This is especially useful if you know it will take months to finish a large container.
Clean the bottle's spout regularly if oil accumulates on the outside. This residual oil, exposed to air and possibly contaminated with dust particles, can oxidize quickly and transfer unpleasant flavors to the oil inside when you refill it. A clean cloth after each use will keep the bottle spotless.
Keep in mind that even with all these precautions, an opened oil won't last indefinitely. The optimal shelf life after opening the bottle is 2 to 3 months to fully enjoy its qualities , although it can remain perfectly usable for another 6-8 months if stored correctly. Early harvest oils like Verdedad, with their high polyphenol content, are more resistant to oxidation than late harvest oils.
Signs that your oil has deteriorated
Knowing how to recognize when an oil has lost its freshness is important to avoid consuming a spoiled product that has not only lost its benefits, but may also be unpleasant to the palate.
The most obvious sign is a rancid smell . Oxidized oil smells like old nuts, wet cardboard, crayons, or even glue. If, when you smell your oil, you don't perceive those fresh aromas of grass, green tomato, apple, or almond, but rather something suspicious or unpleasant, the oil is past its prime.
The taste also betrays oxidation . Rancid oil leaves a metallic taste in the mouth, a persistent and unpleasant greasy sensation, and lacks the bitter and spicy notes that characterize fresh oil. If you taste your oil and don't recognize that lively and vibrant character, but instead find something flat and dull, it's a sign of deterioration.
The color can change , although it's a less reliable indicator. Highly oxidized oil can become lighter, losing the intense green characteristic of early harvest oils. However, some color changes are normal over time and don't necessarily indicate a problem, so smell and taste are more reliable criteria.
If you detect a musty, moldy, or fermented taste , it means the oil was made with spoiled olives or that it was contaminated with water during storage. This defect is unacceptable in an authentic extra virgin olive oil from the start; it is not the result of home storage.
When you buy Verdedad, you're buying an oil at its peak, freshly bottled, and free of defects. Our responsibility ends there; yours begins at that moment: to store it properly so that when you taste it in weeks or months, it's still as green and as genuine as the day it left Jaén.


Common mistakes you should avoid
Even with the best intentions, it's easy to make mistakes when storing oil. These are the most common ones and how to avoid them.
Leaving the bottle on the counter near the window: This is probably the most common mistake. The convenience of having the oil readily available doesn't outweigh the damage that direct sunlight causes in just a few weeks. If you need quick access, use a small dispenser that you refill weekly from the main bottle, keeping it safely stored.
Buying containers that are too large for your consumption: The economic savings of buying 5 liters don't pay off if it takes you a year to use them up. Calculate your actual consumption (a couple who cooks regularly might use about a liter a month) and buy accordingly. It's better to buy more frequently in appropriate sizes than to have oil spoiling for months.
Use clear plastic containers for storage: If you buy oil in bulk or transfer it from a large container, never use clear plastic jugs. Invest in dark glass bottles with a good seal. It's a one-time purchase that will more than pay for itself in terms of preserved quality.
Not closing the bottle properly: Haste, distraction, a loose cap... Every time you leave the bottle open, the oil is exposed to air and oxidizing. Develop the habit of careful sealing: screw it on until you feel resistance, don't leave it halfway.
Mixing new oil with old oil: When you're running low on oil in a bottle and buy a new one, the temptation is to pour the new oil over the old to use every last drop. Big mistake. The old oil, even if it's not rancid, is more oxidized and will contaminate the new oil, accelerating its deterioration. Finish one bottle before opening the next.
Store it near spices and strong-smelling foods: Oil can absorb odors from the environment, especially if the seal isn't perfect. Keep it away from spices, garlic, onions, or cleaning products with strong scents. Your oil should smell like oil, not like your spice cabinet.
Refilling the oil cruet without cleaning it: Those decorative oil cruets that are never completely emptied and are constantly being refilled are breeding grounds for rust. The old oil at the bottom turns rancid and contaminates the new oil you add. If you use an oil cruet, empty it and wash it thoroughly before refilling.
Avoiding these mistakes doesn't require heroic effort, just awareness and good habits. Verdedad deserves that little extra care that makes the difference between enjoying an exceptional oil and a mediocre one.
Special tips for different formats
Depending on the format in which you buy your oil, preservation strategies may vary slightly.
Small bottles (250-500ml): These are ideal for trying new oils or if you don't use them often. The advantage is that you'll finish them quickly, minimizing the time they're exposed to air after opening. Store them in a prime spot in your pantry and use them without hesitation. They're perfect as a "finishing" oil for finishing raw dishes.
Standard bottles (750ml-1L): The most common and versatile format. For a couple or small family who cooks regularly, a one-liter bottle lasts 3-4 weeks, the perfect amount of time to enjoy it at its peak. With Verdedad in this format, you have just the right amount to enjoy it fresh without rushing or wasting any.
Large formats (2-5L): Economical but require discipline. If you choose them, invest in 2-3 dark glass 750ml bottles for transferring. Only open the large format to refill your smaller bottles, minimizing their exposure to air. Some large formats come with a tap: make sure it seals tightly.
Steel cans: Excellent for long-term storage. Once opened, treat them like any other container: seal tightly and store in a cool place. Some people prefer to transfer the oil to glass to see the level and measure it more accurately, but this isn't strictly necessary if the can has a good seal.
Bag-in-box: Some premium oils are sold in a bag-in-box system with a tap. They have the advantage that the bag contracts as the oil is dispensed, reducing contact with air. They are practical but not very elegant. Perfect for professional kitchens or large household consumers.
Whatever your format, the principle is always the same: minimize exposure to light, heat, and oxygen. The format is just the vehicle; your storage habits are the real determining factor.
How long does properly stored olive oil last?
This is one of the most frequently asked questions, and the answer depends on several factors: the initial quality of the oil, the type of packaging, the storage conditions, and whether it is open or unopened.
A quality extra virgin olive oil, unopened and properly stored , maintains its optimal properties for 12-18 months from bottling. Early harvest oils rich in polyphenols, such as Verdedad, can maintain their freshness even longer thanks to these natural antioxidants that act as preservatives.
The best before date set by law is usually 18-24 months, but this is conservative. A well-stored oil can still be excellent long after that date, although it will have lost some of its aromatic intensity and nutritional properties.
Once opened , the oil maintains its optimal quality for 2-3 months if stored correctly (airtight, dark, at the right temperature). After that, it remains perfectly edible for another 3-6 months, although it will gradually lose freshness, aroma, and antioxidant content.
The olive varieties also play a role. Picual, the predominant variety in Jaén and the basis of Verdedad, is one of the most stable thanks to its high oleic acid and polyphenol content. Arbequina, being more delicate, has a slightly shorter shelf life.
Filtered oils keep better than unfiltered ones. Although some purists prefer unfiltered oils for their intensity, the small suspended particles can accelerate oxidation. Quality commercial oils like Verdedad are usually lightly filtered to remove impurities without diminishing their character.
As a general rule of thumb: buy oil in quantities you can consume within 6-8 months at most. Match your purchases to your actual consumption. Oil that sits in your pantry for more than a year, no matter how well stored, has lost much of what made it special. Freshness is irreplaceable; that's why at Verdedad we clearly indicate the bottling date: so you can plan and use it at its peak.
The importance of packaging at the source
Although this aspect is beyond your control as a consumer, understanding how the oil was originally packaged helps you assess its quality and preservation potential.
The best oils are bottled at the mill itself, immediately after production. This minimizes the time the oil spends in large tanks and reduces the number of transfers. Each transfer introduces oxygen , so the fewer, the better.
In modern olive oil mills, storage tanks are made of stainless steel and maintained under an inert nitrogen atmosphere to displace oxygen. The temperature is rigorously controlled between 15-18°C. When the oil is bottled, it is done on automated lines that minimize contact with air.
Dark vinyl-coated glass or tins are premium packaging options because they offer complete light protection. At Verdedad, we choose glass for its elegance and because it allows the intense green color of our oil to be fully appreciated, but we protect it with dark vinyl that blocks harmful UV rays.
Some widely distributed olive oils are packaged in clear plastic to reduce costs. These oils may initially be acceptable, but their shelf life and preservation quality are inferior. For a premium early harvest olive oil, clear plastic would be an insult to the product.
When you buy Verdedad, you receive an oil that has been meticulously cared for at every stage: from the early harvest of the olives, through immediate cold extraction, storage under optimal conditions, and packaging in protective glass. Our responsibility is to deliver a perfect oil ; yours is to keep it that way until you enjoy it.
Myths about preserving oil
There are many popular beliefs about how to preserve olive oil, some accurate and others completely wrong. Let's clear up the most common myths.
Myth: Olive oil never expires. False. While it doesn't expire in the sense of becoming toxic (except in cases of external contamination), it does deteriorate over time, losing properties and flavor. Highly oxidized oil can be unpleasant and no longer provides any health benefits.
Myth: Oil should always be refrigerated. False. Refrigeration isn't necessary in most situations and is inconvenient because it solidifies the oil. It only makes sense in extremely hot climates or for very long storage periods.
Myth: If oil solidifies when cold, it's a sign of good quality. Partially true. Oils rich in oleic acid (like olive oil) solidify at low temperatures, but this isn't definitive proof of quality. Adulterated oils may contain added fats that also solidify. It's not conclusive proof.
Myth: Cloudy oil is better because it's unfiltered and has more properties. Debatable. Unfiltered oils may initially have a more intense flavor, but the suspended particles accelerate oxidation. They can be good for immediate consumption; for storage, filtered oils are more stable.
Myth: Once opened, it must be consumed within a week. False and alarmist. Properly stored oil maintains excellent quality for 2-3 months after opening, and remains good for several more months. There's no need to create unnecessary anxiety.
Myth: Olive oil is unsuitable for frying because it burns easily. False. Extra virgin olive oil has a smoke point of around 190-210°C, more than enough for frying (which is done at 170-180°C). Early harvest oils, rich in antioxidants, are especially stable.
Truth: Light is oil's worst enemy. True. Photodegradation is fast and silent. That's why Verdedad comes in dark glass: because the truth isn't hidden, but it is protected.
Sustainable conservation: make the most of every drop
Properly preserving olive oil is not just a matter of quality, but also of sustainability. A product that deteriorates prematurely due to improper storage is a waste of resources: water, land, human labor, and energy. Making the most of every drop is an environmental responsibility.
When the oil is almost gone from the bottle, don't throw it away if it still smells and tastes good . Those last few spoonfuls are just as valuable. Use a funnel or tilt the bottle to get every last drop out.
If you have oil that's lost its freshness but isn't rancid (it's just duller in flavor), don't throw it away. Use it for cooking instead of raw. In a sofrito or stir-fry, its loss of aromatic nuances is less noticeable than on a salad. It still provides healthy fats.
The glass bottles from your oil are recyclable and reusable . Wash the empty Verdedad bottles thoroughly and you can reuse them to store other liquids, make homemade infused oils, or simply take them to the glass recycling bin. Our understated and elegant design means many customers keep the bottles as vases or decorative items.
Buy in sizes that match your actual consumption . It's better to buy one liter every month than five liters that will take you half a year to use and will lose quality. The savings from the larger size are lost if the oil deteriorates.
Develop the habit of using the oldest oil first . If you have several bottles, mark the opening date and always use the oldest one first. FIFO (First In, First Out) system applied to your pantry.
Proper storage is also an act of respect. Respect for the centuries-old olive grove that produced these olives, for the hands that harvested them in October when they were still green, for the master miller who oversaw every detail of the extraction. Verdedad is the fruit of labor, knowledge, and the land. It deserves to reach your table in perfect condition and be enjoyed with an awareness of all that it represents.
Verdedad: designed to be preserved, made to be enjoyed
At Verdedad, we've carefully considered every aspect of our oil with optimal preservation in mind. From the moment the green olives are harvested in Jaén until the bottle arrives in your kitchen, every decision has prioritized quality preservation.
Early harvesting isn't just about flavor: the abundant polyphenols in green olives act as natural preservatives, protecting the oil from oxidation. Late-harvest oil, with fewer antioxidants, deteriorates more quickly. Choosing Verdedad means choosing an oil with natural resistance to aging.
Our dark vinyl-wrapped glass isn't just an aesthetic whim. It's preservation technology. It blocks UV rays that would degrade the antioxidants, while allowing you to appreciate the intense green characteristic of our oil. Elegance and function in perfect balance.
The airtight screw cap guarantees a perfect seal. No more corks falling apart or stoppers that don't fit properly. Simple, effective, reliable. When you close your bottle of Verdedad, you know it's protected.
We clearly indicate the bottling date on every bottle. We don't play with ambiguous dates or lack of information. You have the right to know exactly when your oil was bottled so you can plan to consume it at its optimal time. Transparency is part of our definition of truth.
But our responsibility ends when the bottle reaches your hands. From then on, you are the guardian of that truly green oil . The tips in this article are your custodian's manual: follow them and you'll enjoy Verdedad in all its glory for months.
We didn't create Verdedad to be kept like a trophy in a display case. We created it to be used, to brighten your breakfasts, to transform your salads, to finish your dishes with that green touch that signifies authenticity. Store it well, but use it without hesitation. The best tribute you can pay to a great oil is to enjoy it while it's at its best, not to store it until it loses its magic.
Green because it comes from early-harvest olives. True because we nurture it from start to finish. And now, in your hands, protected by your care, ready to remain true until the very last drop.
