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You walk into the supermarket and see dozens of bottles of oil. Some say "extra virgin," others simply "olive oil," and some just say "virgin." The prices vary enormously, and you wonder if it's really worth paying more for extra virgin or if it's just marketing. The answer is clear: yes, it is worth it, but only if you know exactly what you're buying and why.
The differences between extra virgin olive oil and other oils aren't just labeling whims. They're technical criteria, measurable in the lab and verifiable through tasting, that determine the true quality of the product that reaches your table. We'll explain each difference so you know exactly what each category means and why Verdedad , our Picual olive oil from Jaén, falls into the top category.
Acidity makes the first big difference
The acidity of olive oil isn't something you can detect by tasting it. It has nothing to do with sourness or bitterness. It's a chemical parameter that measures the amount of free fatty acids present in the oil, and it's expressed in degrees. The higher the acidity, the lower the quality of the oil, because it indicates that the olives were damaged, overripe, or improperly processed.
Extra virgin olive oil (EVOO) has a maximum acidity of 0.8 degrees . This means the process has been impeccable: healthy olives, harvested at their peak, processed quickly, and without bruising or fermentation. It is the highest quality standard. Verdedad exceeds this criterion, always remaining below 0.8º thanks to our early harvest and immediate processing.

Virgin olive oil has an acidity level between 0.8 and 2 degrees . It's still pure olive juice without chemical processing, but the raw material or the extraction process wasn't as perfect. It may come from slightly riper olives, with a few minor bruises, or from olives with a longer time between harvesting and milling. It's good, but not excellent.
Plain olive oil (without "virgin") is a different story. It's a blend of refined oil (subjected to chemical processes to remove defects) with a percentage of virgin or extra virgin olive oil to add some flavor. Its acidity is usually controlled at around 1%, but that's because the refining process artificially removes the acidity, not because the raw material was of good quality. It's incomparable to a genuine extra virgin olive oil like Verdedad.
Organoleptic tasting separates the good from the perfect.
Acidity is only the first filter. The second, equally important, is the organoleptic tasting . A panel of professional tasters samples the oil and evaluates its sensory characteristics: aroma, flavor, texture, and the presence of defects. This sensory analysis is what truly determines whether an oil can be called extra virgin or not.
To be extra virgin olive oil , the oil cannot have any defects . Zero. Not a hint of rancidity, no musty taste, no notes of overripe or fermented olives. Furthermore, it must have a fruitiness score above zero ; that is, it must smell and taste of fresh olives, with green, fruity, or herbal notes. Extra virgin is perfect from a sensory perspective.
Virgin olive oil can have minor defects . Regulations allow a median defect level of up to 2.5 points. This means it may have a slight woody, hayy, or overripe olive flavor, but not be unpleasant. For many consumers, these defects go unnoticed, but technically, it's no longer a perfect oil.
Verdedad passes the tastings with flying colors. Our Picual from Jaén has an intense green fruitiness, a balanced bitterness, and a progressive, non-burning spiciness. No flaws, no shortcuts. That's why we can call it extra virgin, no tricks or gimmicks.
The extraction process matters more than you think.
Extra virgin olive oil is obtained exclusively through mechanical processes . This means the olives are crushed, the resulting paste is stirred, and then centrifuged to separate the oil from the water and solids. All of this is done at a controlled temperature below 27ºC , a process known as cold extraction. No solvents are used, no chemicals are added, and it is not subjected to high temperatures. It is pure olive juice.
Virgin olive oil follows the same mechanical process, but it can come from olives with some initial defects or that were processed less carefully. The result is an oil that remains natural, but with some minor sensory flaws or slightly higher acidity.

Olive oil , without any further qualification, is a mixture of refined and virgin olive oil. Refined olive oil is obtained by subjecting lampante oil (defective, with an acidity level above 2%) to chemical and thermal processes that eliminate flavors, odors, and acidity. The result is a tasteless, odorless oil with very reduced nutritional properties. To give it some flavor, a small percentage of virgin or extra virgin olive oil is added. It's olive oil, yes, but it's nothing like extra virgin olive oil.
Verdedad is cold-extracted in a modern olive mill within the first few hours after harvesting. This meticulous process ensures that each bottle retains all the properties of the Picual grape from Jaén.
Nutritional properties: extra virgin olive oil wins hands down
All olive oils contain monounsaturated fatty acids, primarily oleic acid , which are beneficial for cardiovascular health. But that's where the similarities end. Extra virgin olive oil retains all the olive's natural antioxidants : polyphenols, vitamin E, and beta-carotene. These compounds are what give it its intense flavor, vibrant green or golden color, and anti-inflammatory and protective properties.
Virgin olive oil also retains antioxidants, although to a lesser extent if the olives were riper or the processing was less careful. It remains a healthy option, but nutritionally inferior to extra virgin olive oil.
Refined olive oil loses most of its antioxidants during the chemical process. It retains the fatty acids, yes, but without polyphenols, without significant vitamin E, without that arsenal of protective compounds that make extra virgin olive oil a functional food. It's a healthy vegetable fat, but it's not a superfood like extra virgin olive oil.
With Verdedad , you get the complete package: healthy fatty acids, high concentrations of polyphenols, natural vitamin E, and that flavor that only unprocessed oil can provide. It's not just oil; it's real nutrition. If you want to learn more about all the benefits of extra virgin olive oil , we'll tell you all about it.
The taste and color betray the quality
Extra virgin olive oil has flavor and personality . It can be green fruity (freshly cut grass, tomato plant, green banana), ripe fruity (apple, almond, nuts), or a combination. It has bitterness and spiciness in varying degrees depending on the variety and the time of harvest. This bitterness and spiciness are not defects: they are signs of freshness and a high concentration of polyphenols.
The color of extra virgin olive oil varies from deep green to golden , depending on the olive variety and its ripeness. An early-harvest Picual like Verdedad has a bright emerald green that conveys freshness at first glance. This color is due to the chlorophyll in young olives and is a sign of early harvest and superior quality.

Virgin olive oil has flavor, but it's less intense. It can be milder, less bitter, and less spicy. For many people who aren't used to extra virgin olive oil, virgin olive oil is easier to consume because it doesn't "kick" you. But this mildness isn't always a sign of quality; it can indicate a lower concentration of active compounds.
Refined olive oil mixed with virgin olive oil has a very mild, almost neutral flavor. It's not spicy, bitter, or distinctive. It's for those who only want vegetable fat and don't want to notice the flavor. It doesn't have the vibrant green color of extra virgin olive oil; it's usually pale yellow, almost transparent.
The flavor of Verdedad is unforgettable. It's intense, green, with that tingle in the throat that speaks of youth and freshness. If you're looking for an oil that makes a statement, that elevates your dish, Verdedad is the perfect choice.
Uses in cooking: each oil has its place
Extra virgin olive oil shines when used raw. Drizzled over bread, in salads, as a finishing touch to a dish, in gazpacho, or on grilled fish, its flavor and properties are at their best. It also holds up well to frying and sautéing, but using it only for that is wasting its potential. Quality extra virgin olive oil like Verdedad deserves to take center stage.
Virgin olive oil works well both raw and hot. Its milder flavor makes it versatile for those who don't want the oil to be too overpowering. It's a good middle ground: better than refined olive oil, and more economical than extra virgin.
Refined olive oil mixed with virgin olive oil is practical for frying and long cooking times where the oil's flavor isn't as important. It withstands high temperatures well, doesn't impart a strong flavor, and is more economical. However, it provides significantly less nutritional value than extra virgin olive oil.
In professional restaurants that take care of every detail. Extra virgin olive oil is typically used at the table and in raw dishes , while olive oil or virgin olive oil is used for frying. With Verdedad , you can do both: use it raw to enhance its shine, and also in cooking because its heat stability is excellent thanks to the Picual variety.
The price reflects the effort and quality
Extra virgin olive oil is more expensive because it costs more to produce. You need perfect olives, harvested at their optimal moment (usually before they are fully ripe, when the yield is lower), processed quickly, and subject to strict quality controls. The yield is lower: you get fewer liters of oil per kilo of olives. But what you get is incomparable.
Virgin olive oil is somewhat more economical because it can be made with riper olives (higher yield) or with olives that have a minor defect that doesn't completely disqualify them. It's still a good oil, but the production effort is less.
Refined olive oil is the cheapest because it uses defective olives or oils that haven't passed virgin quality control. Chemical refining is an industrial process that allows for the recovery of oils that would otherwise be inedible. It's functional, but not premium.
Verdedad 's price reflects its true quality. It's not the cheapest olive oil on the market, but it's not an unattainable luxury either. It's an authentic extra virgin olive oil, fully traceable, made from Picual olives from Jaén, with no intermediaries. What you pay for is what you get: quality without tricks.
Why Verdedad is the best choice in extra virgin olive oil
Now that you know exactly what each category means, the choice is clear. If you're looking for real quality, authentic flavor, intact nutritional properties, and a product that will make a difference in your cooking, you need extra virgin olive oil . And within that category, Verdedad stands out for several reasons.
First, it's Picual de Jaén , the most widely cultivated variety in the province with the highest olive oil production in the world. Picual is robust, stable, with an intense green color and natural resistance to oxidation. It's not an exotic variety with limited production: it's the quintessential professional variety.
Second, Verdedad is harvested early, when the olives are green and at their optimal polyphenol content. This reduces the yield (we get less oil per kilo of olives), but it guarantees that emerald green color, that intense flavor, and that maximum concentration of antioxidants.

Third, we offer complete traceability . Every bottle of Verdedad comes from the same olive grove, the same harvest, the same batch. No blends, no surprises. What the label says is exactly what's inside.
Fourth, we present Verdedad in two formats designed for different uses: a white ceramic bottle for those seeking design, complete protection from light, and a striking piece for the table; and a pack of 6 glass bottles for those needing stock, high turnover, and the opportunity to see the oil's green color. Both formats contain the same authentic Picual oil.
Fifth, Verdedad is a direct supplier, without intermediaries. This allows us to control quality from start to finish and offer a fair price without inflated distributor margins. We don't compete on price with refined oils; we compete on quality with the best extra virgin olive oils on the market.
How to identify authentic extra virgin olive oil on the market
The market is full of oils that claim to be extra virgin but don't actually meet the standards. Here are some quick tips to identify real quality:
Always look for the full "extra virgin olive oil" label. If it only says "olive oil" or "mild olive oil," it's not extra virgin. Read the legal designation, which is usually in small print on the back label.
Check the origin . Oils that indicate the variety (Picual, Arbequina, Hojiblanca) and production area (Jaén, Andalusia, Spain) are usually more reliable than those that simply say "extra virgin olive oil" without further information. Traceability is a sign of transparency.
Check the color if the bottle is clear. An early harvest extra virgin olive oil has a deep green or golden-green color. If it's very pale yellow, it could be extra virgin olive oil from very ripe olives or oil that has been bottled for a long time. Color isn't everything, but it is an indicator.
Check the harvest or bottling date . Extra virgin olive oil doesn't improve with age: the fresher it is, the better. A recently harvested oil (from the same year or the previous year) will always be superior to one from three years ago, even if both are extra virgin. Learn more about how to store extra virgin olive oil to keep it in perfect condition.
Taste it. An authentic extra virgin olive oil should have some degree of bitterness and spiciness. If it has no spiciness at all, if it's completely mild, it's probably not a quality extra virgin or it's very old. A tingle in the throat is a sign of polyphenols, which are the most valuable component of the oil.
With Verdedad , there's no guesswork involved. Each bottle clearly states the quality: Picual from Jaén, first cold-pressed, seasonal harvest, and fully traceable. What you see is what you get. If you'd like to learn more about our selection criteria, consult our guide on how to choose a good extra virgin olive oil .
Verdedad is uncompromising extra virgin olive oil
The difference between extra virgin olive oil and the rest isn't marketing. It's chemistry, it's the process, it's the raw materials, it's organoleptic tasting. It's the difference between excellent and merely adequate. Between a product that provides health and flavor, and a product that only serves a purpose.
Verdedad makes no compromises. It's true extra virgin : acidity below 0.8º, zero tasting defects, first cold pressing, early harvest Picual olives from Jaén, full traceability. We don't mix batches, we don't use defective olives, we don't refine, we don't add anything. Just real green oil.
If you're looking for the best olive oil for your kitchen, your table, or your restaurant, Verdedad is the right choice . Ceramic or glass, table or stovetop, raw or hot: the same authentic Picual that elevates every dish without tricks or shortcuts. From Jaén to your home, with the honesty that only a true extra virgin olive oil can offer.